Franchise Information / 4994 views

R 5,000,000.00

Since the year 2019, we have deliberately been theming our year ahead as Soft Coffee, this has not only worked as a blueprint for the year ahead, but has also ensured that energies and are aligned across the board.

  • 2019 – 20 YEARS OF FOOD. PASSION. PEOPLE. This was a milestone year for us as a group, the anchor brand.
  • 2020 – NORMAL IS BORING. We could not have made it to 20 years if we went with the norm, so yes, normal is still boring.
  • 2021 – TOGETHER WE ARE STRONGER. Here we all stuck together and navigated the trying times that Covid-19 was.
  • 2022 – IN IT FOR LONGEVITY. Our focus was longevity in everything that we did, relationships with customers, Stakeholders, franchisees and how we built our stores.
  • 2023 – You Are Part Of The Legacy. We just don’t build brand, our aim is to build brands that outlive us.

Key Points:

  1. Average group turnover of 1.650 million per month ex vat
  2. Average space 400 to 600 square metres needed
  3. Group average of 62.3 GP
  4. Lucrative sites available across SADC.
  • Set-up Costs: R3,000,000 - R4,000,000 Excluding VAT. Developed on a Turn-key basis.
  • Un-encumbered Cash: 30% Of Set-Up Costs
  • Stock: R 150,000 Excluding VAT. (Not included in set-up costs).
  • Monthly Franchising Fee: Minimum of 1.8% and Maximum of 3% per month
  • Monthly Marketing Fee: R3,000 per month
  • Site Requirements: 400m² - 600m² plus 100m² - 150m² outside. Strategically located with good visibility and preferably outside seating.
  • Initial Joining Fee: R150,000.00 Excluding VAT. (Not included in set-up costs).
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