John Dory’s specialises in great quality sustainable seafood, enjoyed in a fun and family-friendly environment. Over the years, John Dory’s has incorporated many unique menu items at very affordable prices. In conjunction with this, the brand continuously runs in-house and national promotions. John Dory’s is committed to sustainable business practice through their Eco Voyage sustainability programme. In collaboration with Spur Corporation, they are making a concerted effort to ensure our Environmental Sustainability Policy is a living reality in their restaurants. The brand takes pride in their relationship with the Southern African Sustainable Seafood Initiative (SASSI), realising how vital responsible fishing practices are to the depleted ocean resources. As a member, John Dory’s is committed to delivering sustainable seafood from SASSI’s approved “Green” list and undertakes to purchase products from reputable suppliers – all of which are able to trace the product back to its source – they therefore have certain “licensed” products that have to be bought by their franchisees. They also undertake not to stock items on the endangered or “Red” list and do not promote items on the “orange” list.

Excellent service remains one of John Dory’s trademarks and brand pillars, with all staff – waitrons, managers, chefs – going the extra mile to ensure customers consistently receive the best possible experience while dining. John Dory’s currently boasts a national footprint and also has restaurants in Namibia and Zambia. With John’s Club, customers can earn 5% of the value of their bill back in points, which they can redeem for John Dory’s vouchers. Being part of the John’s Club programme also allows customers entry into exclusive competitions, promotions, and access to vouchers. So what is it that makes John Dory’s so successful? Its recipe to success lies in their authentic seafood & sushi offerings at excellent value, a big dollop of fun and family atmosphere stirred together with vibrant ambience, makes everyone love John Dory’s.

• Location: Throughout South Africa
• Initial Joining Fee: R150,000
• Financial details: Royalties: 5% per month
  Advertising/Marketing Fee: 4% per month

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 billy@bcfranchising.co.za

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